Letter Writers Alliance

David Ettinger

The Great Escape

Leslie Parry

Union Mission

People to People

The Soma Institute

Induction for the 21st Century Teacher

Experience

Web Developer and Graphic Design Specialist
University of Chicago Library | May 2015 – Present

  • Produce all print and digital promotional material for the Library and its programs
  • Improve and maintain ADA compliance of all of our digital materials, including third party platforms.
  • Upgrade the UI of the Library catalog, including our third party request services
  • Completed redesign of Library website using Python and Sass to create a customizable, streamlined, mobile-friendly, and accessible site

Independent Creative Director & Freelance Designer
2005 - Present

  • Conceptualize, design, and develop brand identities across a variety of media for nonprofits, small businesses,and large corporations
  • Design and code responsive websites from wireframes to completion
  • Define strategies for creative campaigns applied to both print and digital media
  • Select clients include: The Land of Nod—a national store for children's furniture and apparel, Union Mission—a Savannah-based homeless shelter, and Leslie Parry—a Chicago-based author.

Founder & Creative Director
Letter Writers Alliance Chicago, IL | 2007 - Present

  • Founded a membership based organization dedicated to the art of letter writing
  • Conceptualized, designed, and developed an online community-based platform that has grown to reach 18,000+ worldwide members
  • Manage all aspects of the company from web design and development, to brand identity, social media, event organization, and online education
  • Featured on: BBC World News, Indiana Public Radio, Craft Business Heroes (Kyle Craig Publishing: 2012), XOJane, and Good Mail Day (Quarry Books: 2009)
  • Ongoing public lectures at Chicago Public Library, Read/Write Library, and Forest Park Public Library

Senior Designer & Director of Web
Spring Air Company Chicago, IL | 10/2005 – 9/2006

  • Designed print, television, and web materials for Spring Air and its brands
  • Maintained all web and internet applications, including an online shop for wholesale merchants
  • Worked with PR department to create brand identities and promotional materials

Art Director & Graphic Designer
The Well Advertising Chicago, IL | 2/2004 – 5/2005

  • Implemented concepts, design, and art direction for all print and web material
  • Handled market research, brand strategy proposals, and client proposal presentations
  • Responsible for developing brand identity, packaging, and in-store promotions

Graphic Design Intern
Zegers DDB Worldwide Santiago, Chile | 8/2003 – 11/2003

  • Designed print material and in-store signage for Burger King's South American locations
  • Aided in catalog design and English translations of product descriptions

Publications

  • "Tell Imposter Syndrome to Take a Seat." In: We Can Do I.T.: Women in Library Information Technology, edited by Jenny Brandon, Sharon Ladenson, and Kelly Sattler, Library Juice Press, July 2018.
  • "Learning UX in User-Centered Reading Groups." In: User Experience in Libraries Yearbook 2017: stories, techniques, insights, edited by Andy Priestner, 108-116. CreateSpace Independent Publishing Platform, 2017.

Presentations & Workshops

  • "Decoding Accessible Presentations" Library UX Chicago: From Accessibility to Inclusion, Chicago, IL. July 27, 2018.
  • "Learning UX in User-Centered Reading Groups." UXLibsIII, Glasgow, Scotland, UK. June 6, 2017.
  • "Using Design Fiction to Explore Near-Future User Experiences in Libraries." Academic Library Association of Ohio, Wilmington, OH. October 28, 2016.
  • "Brainstorming and Prototyping Workshop" Library UX Chicago, Chicago, IL. August 19, 2016.
  • "From User Testing to Prototypes: Making Observations Tangible." Designing for Digital, Austin, TX. April 6, 2016.
  • "What was she pointing at when she said that?" LibraryUX Chicago's Web Usability Testing Pop-Up Lab, Chicago, IL. November 10, 2015.

Skills
Adobe CreativeSuite, HTML5, Sass, CSS3, XML, JavaScript, Sublime Text, FTP/SFTP clients, and Microsoft Office Suite. Practiced in Responsive Design, UX/UI, SQLite, JQuery, Git, Heroku, and SEO. Trained in MARC, EAD, DACS, CDWA, TEI, PREMIS, & Dublin Core.

Internships
National Postal Musuem, Public Programs February & July 2012; September 2014
Art Institute of Chicago, Special Collections July 2012–August 2012
Newberry Library, Map Cataloger June 2011–June 2012
Chicago History Museum, Archives & Manuscripts June 2008–August 2008
Jen Library, Special Collections Department March 2007–May 2007

Education
Master of Library & Information Science
University of Illinois
Champaign-Urbana, IL | 8/2011

Master of Arts, Art History
Savannah College of Art & Design
Focus in Contemporary Art & Museum Education
Savannah, GA | 11/2008

Bachelor of Fine Arts, Graphic Design
Savannah College of Art & Design
Graduated Magna Cum Laude
Savannah, GA | 8/2003

Kathy Zadrozny is a freelance graphic designer, co-founder of the Letter Writers Alliance, and librarian living in Chicago. She started her design career working in advertising, before she got her masters in Information Science, and now specializes in brand identity and web design.

For the past four years she has been teaching and organizing workshops at Chicago Public Library, Forest Park Public LIbrary, Read/Write Library, and online platforms such as Google On Air. Kathy's projects and courses have been successful enough to garner attention from BBC World Service, WBEZ (NPR), RedEye, and Gapers Block. Her work has also been featured in the books Good Mail Day, Craft Business Heroes, and she wrote the foreword to the upcoming book Mary & Me: A Lasting Link Through Ink.


Listen to Kathy's interview on BBC World Service.

If you are intested in hiring Kathy for a design or web project, contact her via email with information on your project and proposed deadline.

Snail mail can be addressed to Kathy Zadrozny and mailed to PO Box 221168,Chicago, IL 60622