Letter Writers Alliance

David Ettinger

The Great Escape

Leslie Parry

Union Mission

People to People

The Soma Institute

Induction for the 21st Century Teacher

Kathy Zadrozny is a freelance graphic designer, co-founder of the Letter Writers Alliance, and librarian living in Chicago. She started her design career working in advertising, before she got her masters in Information Science, and now specializes in brand identity and web design.

For the past four years she has been teaching and organizing workshops at Chicago Public Library, Forest Park Public LIbrary, Read/Write Library, and online platforms such as Google On Air. Kathy's projects and courses have been successful enough to garner attention from BBC World Service, WBEZ (NPR), RedEye, and Gapers Block. Her work has also been featured in the books Good Mail Day, Craft Business Heroes, and she wrote the foreword to the upcoming book Mary & Me: A Lasting Link Through Ink.


Listen to Kathy's interview on BBC World Service.

Experience
Independent Creative Director & Freelance Designer
2005 - Present

  • Conceptualize, design, and develop brand identities across a variety of media for nonprofits, small businesses,and large corporations
  • Design and code responsive websites from wireframes to completion
  • Define strategies for creative campaigns applied to both print and digital media
  • Select clients include: The Land of Nod—a national store for children's furniture and apparel, Union Mission—a Savannah-based homeless shelter, and Leslie Parry—a Chicago-based author.

Founder & Creative Director
Letter Writers Alliance Chicago, IL | 2007 - Present
• Founded a membership based organization dedicated to the art of letter writing
• Conceptualized, designed, and developed an online community-based platform that has grown to reach8,000+ worldwide members
• Manage all aspects of the company from web design and development, to brand identity, social media, event organization, and online education
• Featured on: BBC World News, Indiana Public Radio, Craft Business Heroes (Kyle Craig Publishing: 2012),XOJane, and Good Mail Day (Quarry Books: 2009)
• Ongoing public lectures at Chicago Public Library, Read/Write Library, and Forest Park Public Library Senior Designer & Director of Web 10/2005 – 9/2006 Spring Air Company Chicago, IL
• Designed print, television, and web materials for Spring Air and its brands
• Maintained all web and internet applications, including an online shop for wholesale merchants
• Worked with PR department to create brand identities and promotional materials

Art Director & Graphic Designer
The Well Advertising Chicago, IL | 2/2004 – 5/2005
• Implemented concepts, design, and art direction for all print and web material • Handled market research, brand strategy proposals, and client proposal presentations
• Responsible for developing brand identity, packaging, and in-store promotions

Graphic Design Intern
Zegers DDB Worldwide Santiago, Chile | 8/2003 – 11/2003
• Designed print material and in-store signage for Burger King's South American locations
• Aided in catalog design and English translations of product descriptions

Skills
Adobe CreativeSuite, HTML5, CSS3, XML, JavaScript, Sublime Text, FTP/SFTP clients, and Microsoft Office Suite. Practiced in Responsive Design, UX/UI, SQLite, JQuery, Git, Heroku, and SEO. Trained in MARC, EAD, DACS, CDWA, TEI, PREMIS, & Dublin Core.

Internships
National Postal Musuem, Public Programs February & July 2012; September 2014
Art Institute of Chicago, Special Collections July 2012–August 2012
Newberry Library, Map Cataloger June 2011–June 2012
Chicago History Museum, Archives & Manuscripts June 2008–August 2008
Jen Library, Special Collections Department March 2007–May 2007

Presentations & Workshops
John Jung and Kathy Zadrozny, "From User Testing to Prototypes: Making Observations Tangible." Designing for Digital, Austin, TX. April 6, 2016.
Kathy Zadrozny and John Jung, "What was she pointing at when she said that?" LibraryUX Chicago's Web Usability Testing Pop-Up Lab, Chicago, IL. November 10, 2015.

Education
Master of Library & Information Science
University of Illinois
Champaign-Urbana, IL | 8/2011

Master of Arts, Art History
Savannah College of Art & Design
Focus in Contemporary Art & Museum Education
Savannah, GA | 11/2008

Bachelor of Fine Arts, Graphic Design
Savannah College of Art & Design
Graduated Magna Cum Laude
Savannah, GA | 8/2003

If you are intested in hiring Kathy for a design or web project, contact her via email with information on your project and proposed deadline.

Snail mail can be addressed to Kathy Zadrozny and mailed to PO Box 221168,Chicago, IL 60622